Experienced industry experts offer comprehensive solutions in the area of ​​supply chain management.
We offer first-class supply chain solutions for the efficient implementation of ECR ​​and CPFR concepts - modern instruments for a future-oriented supply chain.
ECR, Efficient Consumer Response, is a management concept that relies on vertical cooperation between industry and trade in order to meet consumer needs more efficiently. Instruments such as supply chain management and category management optimize the value chain through a process-oriented approach. Originally developed in the USA in the 90s by companies such as Walmart and Procter & Gamble, ECR is now coordinated in Germany by GS1 Germany.
CPFR, Collaborative Planning, Forecasting and Replenishment, optimizes supply chain management through co-managed processes and shared information between buyers and sellers. As a further development of Efficient Consumer Response (ECR), CPFR requires high cooperation and integration between logistics, sales, marketing and finance, but offers outstanding efficiency advantages with a foundation of trust and a culture of cooperation.
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